Mission and Values
The mission of the Tierra Contenta Corporation is:
- To develop a master-planned, mixed-use community with an emphasis on affordable housing on the Tierra Contenta site.
- To provide undeveloped land for a wide range of uses including single-family and multi-family housing, small business development, and community facilities.
- To ensure that the design of Tierra Contenta development is sensitive to the needs of the residents, the neighbors, and the natural environment.
- To ensure that Tierra Contenta is an economically viable project.

Purpose and Intent
The Tierra Contenta Master Plan was adopted in 1994 and amended in 2021 in order to Create Community, Foster Architectural Variety, and Encourage Innovation.
Create Community
Facilitate the creation of livable, ecologically sustainable neighborhoods within Tierra Contenta with a mix of housing types affordable to a mixed-income population. Parks, schools, other public facilities, trails, and natural areas are designed, located, and connected so as to encourage residents to interact and to promote a community feel.
Foster Architectural Variety
Variety in the architecture of Tierra Contenta is an important characteristic of the community. Design standards are intended to produce coherent, pedestrian-friendly neighborhoods, to encourage a mix of housing types and sizes, and to encourage the creativity of innovative designers.
Encourage Innovation
Innovative design is encouraged within Tierra Contenta. Specifically, Tierra Contenta Corporation promotes neighborhood design that takes an innovative approach to community development, sustainable growth, and economic vitality.

Building Community
Since 1994, we have championed affordable housing, sustainable growth, and innovative design to create vibrant, inclusive communities in southwest Santa Fe.
